We make ads that people actually want to watch.
Subculture inspired strategy. Content from influencers, creators and creatives. It works.
TikTok calls our work “best in class”.
We wrote the playbook on how brands use niche subcultures to connect with Gen Z.
Our event, If you know, you niche, was hosted in NYC featuring a panel with insightful Gen Z subculture creators.
We get to create with the most forward-thinking brands in the world.
We believe great work happens when you’re having a great time.
“We were thoroughly impressed with Blue Hour Studios strategy work and their ability to provide actionable plans along with high level thoughts that allowed us to feel empowered to conquer social.”
Jenna Browning, Social Media Manager
Respectful debate leads to outstanding creative.
“Working with Blue Hour Studios on all our social & influencer strategies has been such a smooth and fun experience. Their team is truly dedicated and invested in the success of our brand and always ready to help take on a challenge!”
Carla Kassabian, Senior Brand Manager of Marketing
What We Do
Subculture Inspired Strategy
Social today is chaos. And we think that’s OK. Social media is the driver of culture and media, but the rules of social have changed. Our Subculture approach connects brands with niche interests and communities to stand out and show up in culturally relevant, relatable ways.
Annual Social Strategy | Social-First Campaigns | Influencer Strategy | Custom Subculture Planning
Content Creation
We make brands discoverable on social. Period. Our in-house creator and creative teams power best-in-class content capture and creation. We support production on a sliding scale from shot-on-phones to large-scale sets and everything in between. We move fast and think big.
Creative Concepting | Original Production | Design | Proactive and Reactive Community Engagement
Distribution and Measurement
We get your content seen across platforms including Meta, TikTok, Pinterest, YouTube and more. As we prepare for a world without cookies, our Swell Audience Network amplifies your content to the fandoms of popular influencers. We keep our finger on pulse of performance with the Swell reporting dashboard customized to your leading business objectives.
Media Strategy and Planning| Media Buying and Optimization | Brand Studies | Custom Reporting
Influencer and Creator Partnerships
We matchmake influencers and celebrities with brands so that strategically designed social concepts and campaigns end up resonating with their audiences. We manage the relationships between brands across diverse talent ranging from household names to up-and-coming creators. We keep it real with our partners when we know something won’t hit on social.
Talent ID | Negotiation and Contracting | Creator Briefing | Events and PR
Meet Swell, our proprietary influencer platform with access to discover over 20 million creators worldwide.
Swell brings a new level of data-informed talent identification powered by API access to leading platforms such as TikTok, Twitch and more.
We provide every client with a custom Swell Factor, or weighted index, to rank talent and curb subjectivity and bias.
Swell is our unified hub all throughout the process from talent discovery, to content reviews and reporting.
Facing a world without cookies, we created the Swell Audience Network, which amplifies brand content to the fandoms of popular influencers.
With API Access To:
Message LetsTalk@hellobluehour.com to see a live demo.
